Building Business Relationships Through Flowers
Over six years we’ve learned that successful corporate gifting isn’t about flawless bouquets—it’s about mastering the subtle dynamics of professional relationships and the timing that truly matters.
Our Approach to the Corporate Gifting Challenge
In 2019, clients consistently voiced the same frustration: "Beautiful flowers, but they arrive after the meeting." That moment taught us we weren’t just arranging blooms—we were shaping moments that can influence professional relationships.
The Timing Breakthrough We Discovered
Our breakthrough came when a client faced a sudden schedule shift in 2024. Their key investor meeting was moved up by three hours, and they needed arrangements to match. Instead of saying "impossible," we developed what we now call "flex-timing"—designs that look perfect whether they arrive at 9 AM or 2 PM.
"Today we create arrangements with multiple 'peak moments' throughout the day, so your flowers never look like they're waiting around."
Our Problem-Solving Process
We built this approach after watching too many well-meaning gifts create awkward moments instead of meaningful connections.
The Context Discovery Phase
We learned the hard way when a client's congratulatory arrangement arrived amid a restructuring announcement. Now we ask the questions florists usually skip: What’s happening in your business right now? What’s the prevailing mood?
Recent example: A client wanted to celebrate a partnership, but mentioned their partner company was dealing with a family tragedy. We shifted from bright celebration to thoughtful support—same partnership acknowledgment, a completely different emotional approach.
The Practical Feasibility Review
Beautiful arrangements that can’t be maintained become awkward quickly. We learned to design for real office environments—air conditioning, changing light, and busy receptionists who might forget to add water.
Our "office-hardy" selections include flowers that dry gracefully rather than wilt dramatically, and arrangements that look intentional even when not perfectly maintained after a busy week.
The Follow-Through Innovation
We discovered the real impact unfolds after delivery. A client noted that visitors still asked about their flowers weeks later, still looking fresh. That made us realize we weren’t just delivering gifts—we were sparking ongoing conversations.
Now we include subtle care cards that help the recipient keep arrangements looking professional longer, plus seasonal refresh options for clients who want to maintain that polished impression year-round.
The People Behind the Process
We’re not your typical florists, and that’s why our method works. Our backgrounds in business consulting and hospitality taught us to treat gifting as relationship strategy, not just decoration.
Avery Quinn
Lead Design Curator
A former hospitality manager who noticed how flowers shape guest experiences in luxury settings. Avery brings that same focus on environmental psychology to corporate spaces, understanding how flower choices affect business conversations and first impressions.
Jordan Patel
Client Relations Director
Started in business consulting before realizing that successful partnerships hinge on thoughtful gestures that many companies overlook. Jordan specializes in timing, cultural nuances, and the subtle art of building business relationships through meaningful gifts.
